Jodie and Mario are Workplace Health and Safety Queensland Safety Advocates.
Their son Domenic suffered life-threatening injuries when he crashed a quad bike. He was not wearing a helmet and had not had any have formal training.
Jodie and Mario visit Queensland businesses and community groups to share their story. They hope to encourage Queenslanders to take quad bike safety seriously and understand the impacts an injury can have on workers, colleagues, family and friends.
"Just to stop one family from going through what we did is something we hope to achieve. Before riding a quad bike make sure you, your workers and your family have had formal training, always wear a helmet, use the right sized quad bike and never ride double."
Too fast, too soon - Domenic’s story
Domenic Cocco was just seven years old when he suffered life-threatening injuries after crashing his quad bike into a power pole.
In the film, his parents Jodie and Mario, talk about the horrifying experience and what may have made all the difference.
“You think it’s not going to happen to you...make sure they’ve got the right protective equipment on, make sure they’re wearing a helmet, and make sure they know how to operate it properly.” Jodie Cocco
Learn more about quad bike safety.
Download a copy of this film (MP4/ZIP, 162MB)
Order your free copies of Jodie and Mario's DVD via email@example.com.
This film was produced prior to the Australian Competition and Consumer Commission's Consumer Goods (Quad Bikes) Safety Standard 2019, which requires that from 11 October 2021 new and second hand imported quad bikes have an operator protection device (OPD) fitted or integrated into their design.
Your business can apply for Jodie and Mario or another of Queensland's Safety Advocates to attend your event and share their story to increase awareness and influence behaviour change, free of charge.
Mario: It's still hard today to, sit back and think about what happened. From 18 months to now as a family we’ve been through one of the hardest things ever. If anything out of this is just one family not to go through the, heartache and the pain.
Fiona: It's devastating. It changes everybody's lives.
Jodie: It was just a 50cc. Wasn't a big bike. Thinking it won't go very fast. It will be ok. Everything went wrong.
Frank: What a dreadful thing to go through. You know what Mario's been through and Jodie and myself.
Mario: I'm a, yeah, emergency service worker. I'm a station officer for Queensland Fire and Emergency services. Not once did I ever think that I'd have to render assistance to one of my own family. We're in a small rural community called Atherton. You know we're approximately an hour and a half west of Cairns. A very good friend of mine, he's probably my best friend. He's got 2 boys and one of thems about the same age as Domenic, one's a bit older. And his oldest boy, it was his 10th birthday. So we decided to go to Tinaroo, have a bit of an afternoon and the boys played and swam and it was just a really good fun afternoon.
Frank: It was a footy grand finals. And then, I said, we'll go Mario's. We'll go back and watch the footy.
Mario: The boys came in, asking Frank if they could ride the motorbike.
Jodie: Frank's 2 boys had ridden the quad bike first. They both had a go first. And then Domenic's like no I want to do it by myself. I want to have a go by myself. I can do it Mum. So I had sort of you know I assessed it. You know went through where the brakes were. Same braking system as his BMX bike. I then put him in, the bike and him in the direction where it was nice and flat. I went through those safety precautions in my head. Still thinking that he was capable of riding the bike and being able to control it. So everything that went through my head, those safety steps that went through my head all went wrong.
Mario: And I remember we were just sitting back and the national anthem came on and the kids come running in.
Frank: All I can remember is my youngest one Jessie come in screaming.
Mario: And they just kept yelling Domenic, Domenic, Domenic.
Jodie: He was probably on that bike for 5 seconds, if that, and just went full throttle. And while I was yelling out to him stop, stop, put the brakes on, the bike hit the power pole. Which Dominque was then thrown off the bike and then he landed down onto the bitumen road. When I picked him up off the road I didn't know if he was alive.
Mario: As I walked out the door, I seen Jodie running up. She was basically carrying and he was limp you know his arms were flapping. And yelling, call an ambulance call an ambulance there's been an accident. I started dialling 000 on the mobile phone and she said to me he's not breathing, he's not breathing. So I took him and placed him on the ground. And instinct just kicked in and just laid him on the ground and put his head back.
Jodie: I remember screaming at Mario, make him breathe, make him breathe. He has to breathe.
Mario: I got him breathing again and then, he was bleeding from the back of his head and I remember his eyes were just rolling and the gurgling sound that was coming out of his throat. And I just kept telling his Domenic stay with me mate, just stay with me.
Patrick: So we were airborne on our way to Mount Garnet at the time and we got a call to divert the helicopter to Atherton hospital. You had a young boy on a quad bike. Mechanism of injury was the bike versus a power pole. Wasn't wearing a helmet. You absolutely are thinking that it's quite serious and it's quite significant what's happened.
Mario: The emergency doctor off the helicopter said to me, said look we're going to take him to Townsville. We're going to put him in an induced coma. And I just looked at him and said I'm coming with ya. I remember landing, in Townsville and yeah getting off the chopper. Remember them wheeling him out of the ICU and taking him down to the operation. Like a scene out of a movie. They stopped and that's when I kissed him and said Dad's here mate, love you. You're going to be alright. He was still in his coma but he was tossing and turning and the nurses were trying to calm him down. And I was standing there and said don't worry mate Dad's here. Dad's right here and he sort of stopped and looked at me and put his arms out and sort of gave him a cuddle and he sort of tapped me on the back saying everything's aright Dad. Even though he was in this coma he could still hear me and, and say it's all good. We didn't know when they brought him out of his coma whether he, you know what he'd be like. Whether he would walk, talk. Be the same kid. You know we were told he'd never have the same personality. You know. He bruised all the nerve endings in his brain. He's actually shook it.
Dr. Tony: When you get an impact to the scull you tend to get 2 injuries. Firstly the injury at the point of impact to, to the scull and the brain underneath there. And secondly an injury called a counter-coo injury which is basically where the brain rebounds and you may get another injury sort of opposite the initial injury.
Fiona: Around one in five of all serious incidents on quad bikes is brain trauma. If people are wearing a helmet. A correctly fitted helmet then they reduce that risk of that.
Mario: The doctors told us that be prepared to be in Townsville for 3-6 months.
Frank: It was shocking. I mean I was down in Townsville the next day just to be beside him. It wasn't a good feeling.
Jodie: We just had to stay positive. You know and if the outcome was that he needed, permanent care, long time care, whatever it was, we were going to do it. It didn't matter.
Mario: Olivia. Olivia found, she's found it the hardest. So she seen the whole thing happen. Something that you wouldn't want a 5 year old to see. You know.
Jodie: She wouldn't go up to Domenic's bed when he was in ICU. Didn't want to touch him because he had tubes coming out of him and all the machines that were behind his bed. Because he got that initial care so quickly and so soon that had helped then with his recovery. So he'd have sessions with physio, OT, speech therapist.
Mario: Within 5 weeks we were coming home. Compared to what we were told originally by the ICU doctor. And to see him 18 months later. He's back on the BMX track, he's running, he's playing. He was a fighter. Definitely a fighter.
Fiona: If Domenic was wearing a helmet the day of his incident, he probably wouldn't have gone through all of the pain and suffering that he's gone through and that his family has gone through. It may have been a very, very different set of circumstances.
Patrick: With quad bike injuries, the regular occurrence which you will see is either head injuries, falling off a bike, injuries associated with crushing. Either the bike landing on top of them.
Fiona: When children are operating any vehicle, any quad bike, they need to understand the limitations. And the best person to do that is Mom or Dad.
Mario: It comes back to the parent's responsibility to make sure these kids know how to handle these things. If they're going to put them on there. The right size for the right child. Make sure that they know how to handle it. Domenic was inexperienced.
Fiona: When people receive quad bike training from an accredited trainer they are going to learn a range of skills and, and those skill are going to help them operate the quad bike safely.
Frank: Before you put your kids on the bike, make sure they've got helmets, safety and knowledge of riding the bike too. I mean a little machine is powerful.
Fiona: Investing in the right personal protective equipment for you child when they're operating a quad bike, is a very small investment to make when you compare that for the consequences of not wearing a helmet.
Jodie: In Domenic's case he was inexperienced. I assumed that he knew what he was doing. That he was able to, you know, operate the quad bike, but yeah, I was wrong.
Mario: Just to stop that one family from going through it is, is something we hope to achieve. We've been lucky. We know of other families that haven't been so lucky. And this is something that you know, we'll carry for the rest of our lives.
Domenic: I remember getting on it but I don't really remember taking off on it. When I woke up in ICU, I don't actually know what it all means. I don't remember that much in there. But I do remember I got to watch The Lorax.
[End of transcript]
RUN TIME: 10 mins 56 sec
"Jodie and Mario delivered a very informative and personalised session. The kids loved it and so did the staff. Thanks for organising this and providing us with the opportunity. Thanks also for the goodies for the kids."
- Alison, Blackbutt State School
Jodie and Mario at Blackbutt State School.
"Workplace Health and Safety Queensland Safety Advocates Jodie and Mario Cocco presented a very moving and personal presentation regarding an accident their young son had on a quad bike. Key messages from the presentation included the importance of taking time to consider the safety aspects of an activity before jumping in, taking a safe approach both at home and at work, advocating for the safety of another person who cannot do so themselves, and speaking up about safety even if you think your view will not be well received (e.g. being seen as the 'fun police' by your kids, or risking a negative response from a surgeon)."
- Sophie Coxen, Hillcrest Rockhampton Private Hospital
Jodie and Mario at Hillcrest Rockhampton Private Hospital.
"Thank you for taking the time to share your story. I know it can't be easy reliving this event whilst trying to save other families from going through the same type of thing. I think you are both very brave. Your story just go to show how quickly a seeming simple activity can become a life and death situation. Also the importance of ensuring your first aid skills are maintained as you never know when you may need them. Safety first always. Thank you again and all the best for you and your family moving into the future."
- Kattina, Department of Natural Resources, Mines and Energy
"The Cocco family were well received across our two offices. A friendly couple that shared a massive story. I thought that the quad bike accident would be a good one for us out here, as a lot of us visit properties where these are in use. The Cocco's covered the main points that always should be reiterated, like riding a bike that's fit for your size and always always wear your helmet."
"It goes to show that you can plan and do your risk assessments, but there's always room for error. Ensuring that you're as prepared as you can be and taking the steps required is the only way that you can minimise risk."
- Maria Wiringi, Department of Natural Resources, Mines and Energy
Jodie and Mario at the Department of Natural Resources and Mines.
"It was a brilliant session and we were amazed by the strength of both Jodie and Mario in standing up and telling their harrowing story. It really did get the message across of the importance of safety before you undertake anything, be it at home or at work. They were really engaging and encouraged lots of questions which they were promptly asked. We all felt privileged to meet them and hear their story, thanks for the opportunity."
- Miriam, Department of Natural Resources and Mines (Emerald)
Jodie and Mario at the Department of Natural Resources and Mines, Emerald.
"Thank you Jodie and Mario for your presentation as part of our National stand down for safety day. Our team enjoyed the topic and presentation very much. From the presentation they took away important safety messages such as everyone being responsible for work health and safety, taking the time to do risk assessments and the importance of going home safely to your family."
- Stefan Kruger, Greening Australia
"Mario and Domenic were very well received at our workshop. I think it's very good putting workplace health and safety in a personal context, I think it may instigate real change in practices. I very much appreciate the Cocco family sharing their experiences and taking the time out of their busy lives for this cause."
"Attendees at the workshop said Mario was very lovely, professional and informative and that it was great to hear from someone that had a real life experience, it was very impactful."
- Karen George, Growcom Workforce Development Manager & Agriculture Workforce Officer Southern Queensland
Mario and Domenic at Growcom workshop.
"We are so grateful to Jodie and Mario for sharing their experience."
"It's too often that circumstance like Jodie and Mario's are presented and the choices that we make on the day are so important. Their story will be embedded in our staff coming up to the school holidays."
"Send our best wishes to Jodie, Mario, Domenic and Olivia"
- Annette Corcoran, Farm Manager, Sugar Research Australia
Jodie and Mario at Sugar Research Australia.
Thanks Jodie and Mario for taking the time to come and talk to us here at the Station. By sharing your personal story about what impact this event has had on your family and friends it makes the lesson so much more relevant as we can all see how quickly these things happen and how devastating they can be.
Thanks Mario and Jodie for sharing your experience. Your honesty and passion for spreading the quad bike safety message is inspiring, keep up the good work!
Thank you for allowing us to have an insight into your traumatic experience. There is nothing more precious to parents or grandparents than a child's wellbeing, and this is magnified when a loved one has a traumatic accident such as Domenic did. You have a very strong boy there and are well justified in being proud of him. As parents we do make mistakes and we hopefully will learn from them. I congratulate you both on sharing your message, hopefully many more will watch this video or hear your story, learn from your experience and not have to go through the pain and suffering you have endured.
Your business can apply for Jodie and Mario Cocco or another of Queensland's Safety Advocates to attend your event and share their story to increase awareness and influence behaviour change, free of charge.
Too fast, too soon - Domenic’s story
- Download a copy of this film (MP4/ZIP, 162MB)
- Order your free copies of Jodie and Mario's DVD via firstname.lastname@example.org.
Consultative committee for work-related fatalities and serious incidents
If you have suffered as a result of a work-related fatality or serious injury, you can direct message a request to join a closed support group via our Support for families of workplace fatalities, illness and injuries Facebook page.